I help companies scale and achieve better outcomes for (and with) their customers.

I strive to make the world (and its wide web) a more inclusive, human place. My happy place is diving deep into challenging problems to find solutions that improve the lives of people around the world — especially the members of my extremely talented team 😎

Recent design work

Here are quick highlights of what I've been up to lately:

  • Dropbox

    Designed in 2023–present

    I make the experience of using Dropbox products seamless through collaborations across the organization. Projects include a 40+ page redesign of a long-neglected experience that powers team growth and a coordinated rollout of cross-product onboarding modules to support overall paid user growth.

  • Miruni

    Designed in 2022

    Over four months, I led a small design squad and three co-founders to combine two pre-existing products into a new visual feedback tool that was better than the sum of its parts. By creating a strategic product vision, we both informed the tool's user experience and the company's long-term communications strategy.

Selected case studies

  • Asana Goals 2-year vision

    Designed in December 2020

    After the Goals MVP was released, I led the design of a product vision that helped the team move from a short-term roadmap driven by feature requests to an opinionated, multi-year outlook.

  • Asana Goals

    Designed in July 2020

    Over six months, I coordinated efforts across myself, five product and engineering squads, several other Senior+ Product Designers, and two Brand Designers to design and launch a new product area.

  • The new Etsy Stats

    Designed in November 2019

    After the unsuccessful launch of Search Analytics, Etsy leadership invested more in our work the following year. This time, we were able to fully deliver on the promise to get Stats right.

  • Etsy Search Analytics

    Designed in October 2018

    Etsy’s Stats are a critical part of the product for sellers. In 2017, I was tasked with an effort to make Stats more useful to sellers. This post will explain the process behind my first iteration.

  • Sales and coupons on Etsy

    Designed in September 2017

    Etsy realized they were missing a huge opportunity to natively incorporate sales into the platform. This project was a massive undertaking that involved many departments across the company.

  • Etsy Payments

    Designed in May 2017

    Etsy created a new payments service in order to make their purchase experience more trustworthy, seamless, and secure. I worked with a nimble team to make the announcement and user experience successful.

  • SoundCloud Go purchase experience

    Designed in March 2016

    The subscriptions team put me in charge of creating the architecture for the payment experience and designing the checkout experience on web and Android.

  • SoundCloud Google Cast Receiver

    Designed in August 2015

    I volunteered to design SoundCloud's Google Cast receiver app after a coworker built a prototype. The result is a feature many people love.

Upcoming talks

  • Moving from execution to strategy as a designer

    SmashingConf New York – October 8–10, 2024

    Designers often find themselves under pressure to create beautiful outputs rather than impact and outcomes. In this talk, Catt Small will share techniques to move herself from execution to a more strategic role over 14 years of in-house work at companies spanning various industries. You’ll learn to add perspective to subjects including product strategy, growth, and monetization — showing the value of design at every part of the product development process. Before you know it, you’ll be your PM’s best work friend!

Book me for your next event

Want to talk?

Got feedback, looking to suggest a future writing topic, or want to invite me to speak at your organization? Send me a message and I'll get back to you as soon as possible!

Contact me