The world wide web is my domain of choice.
I love turning challenging information problems into usable experiences.
My process is iterative.
User-centered research must be done before ideation. During this stage, I use learnings from interviews and competitive analysis to define a target audience, goals, and the overall design direction.
Whether alone or with a team, I create as many solutions as possible. Using research, I validate and refine those ideas. Once the ideas are refined, I either create mockups or prototype the design in code.
If a prototype can convey the design solution's intent, users can test it. I evaluate test results and iterate until launch. Post-launch A/B tests and analytics determine further refinement needs.
Etsy created a new payments service in order to make their purchase experience more trustworthy, seamless, and secure. I worked with a nimble team to make the announcement and user experience successful.
The subscriptions team put me in charge of creating the architecture for the payment experience and designing the checkout experience on web and Android.
Compra is a shopping list app with a budgeting twist. Originally an AngularJS prototype from 2014, I launched it as an app in 2015.
I volunteered to design SoundCloud's Google Cast receiver app after a coworker built a prototype. The result is a feature many people love.
I was the UX Designer and Developer for Boxxspring, Bedrocket's proprietary content management system. In addition to creating wireframes and sitemaps, I also conducted usability tests and design studios to ensure that the product was as useful as possible.
I designed a cohesive experience and led many usability tests to make sure NASDAQ's new virtual data room aligned with the needs of its future users. I worked hand-in-hand with the development team to bring the product to life.
A digital product designer's story of failure, self-empowerment, and redemption. Over the span of two years, Catt Small experienced the highs and lows of product development—all on the same team. She will share ways to improve your persuasion skills, create a better working relationship with your peers, conduct more holistic research, and ultimately create and release a better product.
Want to talk?
Got feedback, looking to suggest a future writing topic, or want to invite me to speak at your organization? Send me a message and I'll get back to you as soon as possible!