Hi! I’m Catt Small.
People are at the center of everything I do. I am currently the Director of Product Design at All Turtles. Over the past + years, I've championed digital design at increasing scales, mentored and managed junior and senior designers, and collaborated to craft inclusive user experiences with agility and thoughtful consideration.I work with designers and product development teams to gather insights, prioritize customer pains and opportunities, create an inspiring strategic vision, and bring ideas to life. In my spare time, I make games, write, speak publicly, and work to make the world a better place by organizing events across the tech and games industries.
I lead teams of product designers to success.
I’m a participatory, goal-oriented designer who leads with compassion and transparency. Since 2016, I have managed and mentored designers in various capacities. Through my work as both a product design leader and workplace community organizer, I have learned to create inclusive working environments that increase both team cohesion and the achievement of business goals.
Recent design projects
After the Goals MVP was released, I led the design of a product vision that helped the team move from a short-term roadmap driven by feature requests to an opinionated, multi-year outlook.
Over six months, I coordinated efforts across myself, five product and engineering squads, several other Senior+ Product Designers, and two Brand Designers to design and launch a new product area.