Hi! I’m Catt Small.
People are at the center of everything I do. I am currently the Director of Product Design at All Turtles. Over the past + years, I've championed digital design at increasing scales, mentored and managed junior and senior designers, and collaborated to craft inclusive user experiences with agility and thoughtful consideration.
I work with designers and product development teams to gather insights, prioritize customer pains and opportunities, create an inspiring strategic vision, and bring ideas to life. In my spare time, I make games, write, speak publicly, and work to make the world a better place by organizing events across the tech and games industries.I lead teams of product designers to success.
I’m a participatory, goal-oriented designer who leads with compassion and transparency. Since 2016, I have managed and mentored designers in various capacities. Through my work as both a product design leader and workplace community organizer, I have learned to create inclusive working environments that increase both team cohesion and the achievement of business goals.
Recent design projects
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Asana Goals 2-year vision
After the Goals MVP was released, I led the design of a product vision that helped the team move from a short-term roadmap driven by feature requests to an opinionated, multi-year outlook.
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Asana Goals
Over six months, I coordinated efforts across myself, five product and engineering squads, several other Senior+ Product Designers, and two Brand Designers to design and launch a new product area.
