I help companies scale and achieve better outcomes for (and with) their customers.
I strive to make the world (and its wide web) a more inclusive, human place. My happy place is diving deep into challenging problems to find solutions that improve the lives of people around the world — especially the members of my extremely talented team 😎
Recent design work
Here are quick highlights of what I've been up to lately:
-
Dropbox
I make the experience of using Dropbox products seamless through collaborations across the organization. Projects include a 40+ page redesign of a long-neglected experience that powers team growth and a coordinated rollout of cross-product onboarding modules to support overall paid user growth.
-
Miruni
Over four months, I led a small design squad and three co-founders to combine two pre-existing products into a new visual feedback tool that was better than the sum of its parts. By creating a strategic product vision, we both informed the tool's user experience and the company's long-term communications strategy.
Selected case studies
-
Asana Goals 2-year vision
After the Goals MVP was released, I led the design of a product vision that helped the team move from a short-term roadmap driven by feature requests to an opinionated, multi-year outlook.
-
Asana Goals
Over six months, I coordinated efforts across myself, five product and engineering squads, several other Senior+ Product Designers, and two Brand Designers to design and launch a new product area.
-
The new Etsy Stats
After the unsuccessful launch of Search Analytics, Etsy leadership invested more in our work the following year. This time, we were able to fully deliver on the promise to get Stats right.
-
Etsy Search Analytics
Etsy’s Stats are a critical part of the product for sellers. In 2017, I was tasked with an effort to make Stats more useful to sellers. This post will explain the process behind my first iteration.
-
Sales and coupons on Etsy
Etsy realized they were missing a huge opportunity to natively incorporate sales into the platform. This project was a massive undertaking that involved many departments across the company.
-
Etsy Payments
Etsy created a new payments service in order to make their purchase experience more trustworthy, seamless, and secure. I worked with a nimble team to make the announcement and user experience successful.
-
SoundCloud Go purchase experience
The subscriptions team put me in charge of creating the architecture for the payment experience and designing the checkout experience on web and Android.
-
SoundCloud Google Cast Receiver
I volunteered to design SoundCloud's Google Cast receiver app after a coworker built a prototype. The result is a feature many people love.
Upcoming talks
-
Moving from execution to strategy presentation + Staff Designer workshop
I'll be delivering a presentation called "Moving from execution to strategy as a designer" and a workshop designed to help very senior designers identify and navigate the roadblocks that keep most seasoned individual contributor designers from getting to the next level. Join me in Seattle — or virtually — for a deep dive into career growth!
Want to talk?
Got feedback, looking to suggest a future writing topic, or want to invite me to speak at your organization? Send me a message and I'll get back to you as soon as possible!